Think Like a Journalist: Building a Modern Press & Content Strategy

Friday, January 5
4:40-5:50 PM
Pearl Room, 9th Floor

Stephanie Janes
Graham Wright
Steve Smith
Rio Sakairi

How much are you relying on the press to reach new audiences? Producing your own media content allows you to tell your own story—attracting visitors to your site, nurturing their interests, engaging them in targeted activities, and turning them into advocates. Attendees will leave with actionable items for assessing and expanding their own marketing toolkit, a sense of what peer groups are using for communications strategies, and best practices for tracking user engagement.