Improving Marketing Outcomes with A/B Testing

Friday, January 18
3:30-4:45 PM
Pearl Room, 9th Floor

Olivia Marlowe-Giovetti
Ann Nguyen

Presented in partnership with The Wallace Foundation
What is A/B Testing and where is it useful? How can it help further an ensemble or organization’s ultimate goals? Join Whole Whale designer Ann Nguyen, and digital strategist Olivia Marlowe-Giovetti for an overview of this valuable marketing tool. They’ll discuss the basics of creating and analyzing A/B tests around four key areas: websites, email marketing, digital ads, and social media. Participants will learn how to track results and turn them into insights, as well as create an ongoing organizational culture that asks, “What do the data say?”