Pre-Conference Workshop

Thursday, January 17, 2019

Admission to this year’s pre-conference workshop is only $25. 

Audience Research on a Budget

10:00 AM-12:30 PM | Pearl Room, 9th Floor
Bob Harlow, Market Researcher
Presented in partnership with The Wallace Foundation

Audience research can identify what’s needed to attract new attendees and retain current ones, but constraints involving time, skills, staff, and funding often prevent chamber music professionals from getting started. This interactive session will help you take the first steps needed to conduct research to better understand the audiences you want to attract and retain, even with a limited budget.

Part One will offer proven frameworks for identifying the barriers that keep audiences from attending (or attending more often) and how to design research that provides the clarity needed to address those barriers, including low-cost examples from arts groups that conducted their own research with little or no help from outside consultants.

Part Two will include exercises that help you build a plan for a manageable research project that you can do on your own, and that will help you determine who to talk to, what questions to ask, and how to use the
information to increase your audiences.

Wallace
Ask the Experts

Discuss career topics with experts from the chamber music field and beyond.

Ask the Experts Session One | 2:00-3:15 PM

CMA Grant Programs: Susan Dadianprogram director CMA Classical/Contemporary, Pearl Room, 9th Floor

Social Media Strategies: Sree Sreenivasanco-founder, Digimentors, Palace Room, 9th Floor

Adapting Your Fundraising to the Digital Age: Ed Leibmanfounding partner, Hudson Ferris, Pearl Room, 9th Floor

Creating a Story for Media Attention: Amanda Sweetpresident, Bucklesweet, Palace Room, 9th Floor

Buyer Beware: How to Navigate the Changing Health Insurance Landscape: Renata Marinaronational director, health services, The Actors Fund, Pearl Room, 9th Floor

Ask the Experts Session Two | 3:30-4:45 PM

CMA Grant Programs: Gargi Shindéprogram director, CMA Jazz, Pearl Room, 9th Floor

Social Media Strategies: Sree Sreenivasanco-founder, Digimentors, Palace Room, 9th Floor

Adapting Your Fundraising to the Digital Age: Ed Leibmanfounding partner, Hudson Ferris, Pearl Room, 9th Floor

Creating a Story for Media Attention: Amanda Sweetpresident, Bucklesweet, Palace Room, 9th Floor

Buyer Beware: How to Navigate the Changing Health Insurance Landscape: Renata Marinaronational director, health services, The Actors Fund, Pearl Room, 9th Floor

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