*Schedule Subject to Change
Friday, January 18, 2019
How can musicians, ensembles, and presenters bridge the gap between the amateur and professional musical spheres to develop audiences and strengthen musical communities? The panel will explore the amateur musician’s role in cultural communities and in the chamber music ecosystem, and discuss ways to engage amateur players as supporters and audiences for professional chamber music programs.
Diversity and inclusion have rapidly emerged as major imperatives for organizations across the performing arts. Indeed, these values naturally reflect the inclusive, democratic nature of ensemble performance and collaborative art-making. But diversity and inclusion alone don’t create equity—they are simply tools to help achieve it. Creating racial and cultural equity requires paying attention to the factors that contribute to disparities, from bias and discriminatory practice (which we all consciously and unconsciously participate in) to structural inequities in our institutions. In this grounding session, we will begin to unpack why equity, diversity, and inclusion are more than mandated initiatives, but living practices that impact our entire ecosystem—from artists, administrators, audiences, and our broader communities.
Using chamber music as a point of entry, ensembles are increasingly becoming presenters’ partners in inviting and welcoming new audiences to their venues. Quinteto Latino, a wind quintet devoted to performing the music of Latinx composers, works with presenters and communities alike, building bridges as well as trust over a period of time. Armando Castellano will explain the multifaceted approaches he uses to do this work, its benefits to both presenters and communities, and the tools artists need to be successful.
Improving Marketing Outcomes with A/B Testing
Presented in partnership with The Wallace Foundation
What is A/B Testing and where is it useful? How can it help further an ensemble or organization’s ultimate goals? Join Whole Whale designer Ann Nguyen, and digital strategist Olivia Marlowe-Giovetti for an overview of this valuable marketing tool. They’ll discuss the basics of creating and analyzing A/B tests around four key areas: websites, email marketing, digital ads, and social media. Participants will learn how to track results and turn them into insights, as well as create an ongoing organizational culture that asks, “What do the data say?”
Connecting the Community to Chamber Music
Presented in partnership with The Wallace Foundation
This session will dive into PRISM Quartet’s newly launched audience-engagement program, “Unlocking Your Inner Composer,” a collaboration with composer-percussionists Susie Ibarra and Tyshawn Sorey in a workshop series at the Free Library of Philadelphia. This series directly engaged participants in the creative process, attracting an intergenerational and multiracial audience ranging in age from 13-80. Learn how these musicians connected their community members to the inner workings of chamber music, and how you can adapt their strategies to fit your own community.
Learn how to make your events accessible to audiences with sensory sensitivities, such as people on the autism spectrum or with other developmental or cognitive disabilities. You’ll gain a broad overview of trends in the field; learn about the range of venues offering autism/sensory-friendly, relaxed performances around the country; and wrap up with the core methodology behind Theatre Development Fund’s nationally- and internationally-recognized Autism Friendly Performances program.
Saturday, January 19, 2019
This past year brought a sweeping response to harassment and improper conduct allegations by those in powerful positions in the performing arts and entertainment fields. We know what’s wrong, but what can we do about it? This session will discuss how to respond to incidents and allegations; how to navigate academic, artistic, and professional environments; the different responsibilities of venue staff, renters, and artists; and the tools and resources available to foster a culture of prevention. Men, women, artists, presenters, students, and others are invited to learn in this judgment-free zone.
As many of us take up the challenge of pursuing meaningful social change through music, we are discovering deeper and more diverse connections within our communities. How can we continue to push our work to the forefront of social justice, and help to make those communities better places for all? Using the frame of artistic citizenship, this panel will explore the range of approaches through which musicians are offering leadership in community building, advocacy, placemaking, education, outreach, and public service, and will also look at how those approaches might evolve in the future.
If we’ve learned anything from the hurricanes, fires, and floods of this past year, it’s that everyone is at risk. The best way to recover from an unexpected event is to have planned for it in advance, and this session will provide planning steps you can use to better prepare your organization for an emergency, crisis, or disaster. Topics will include the need for risk assessment; risk assessment tools and best practices; and an online tool that organizes data access, procedures for facilities and human safety, crisis communications plans and contact lists, and plans and training for restarting critical business functions.
Performances that integrate musical and non-musical components are becoming increasingly popular. These adventurous projects are often artistically satisfying—but are they viable in the arts marketplace? How do artists sell an interdisciplinary project to presenters? How do presenters sell it to their audiences? What are the unique elements and challenges of putting these programs on? This session will respond to these and other critical questions, and work towards developing a common language around this work.
Join Eun Lee for a discussion on the importance—and universal benefits—of programming works by underrepresented composers. Learn how to meaningfully and sensitively diversify your repertoire; where to begin your search; and how to successfully present and execute performances of your new discoveries. Lee will draw extensively from her experience as executive director of The Dream Unfinished, whose mission is to promote classical music to spark dialogues on social and racial justice.
Diversifying your staff or team is an important step on the path to implementing more equitable decision-making and practices, but it takes a concentrated effort to not fall back on the same old recruitment strategies and replicate the results of the past. How can your team reach new communities of qualified applicants? What structures can you put in place to support your new hires? And how can this work be done with limited resources? Join an open discussion led by an experienced human resources leader on the challenges and difficulties of this work. Topics to be addressed include: framing your open position and its responsibilities; reaching potential applicants; and creating a support network from within. Leave with concrete steps to begin tackling these challenges.
It’s no secret that it’s a challenge to grow audiences and keep people’s attention in our competitive arts landscape. In order to keep up, we need to find new and innovative ways to connect and engage. This session is designed for presenters and performers who want to enhance their existing programming, explore ways to further their reach, and break down the barriers between audience and performer. Panelists will share how they’ve cultivated successful new concert concepts, model their strategies in a brief live activity, and illustrate how this work has strengthened their audiences’ connection and engagement.
In an effort to help create agency among a constituency that has been historically underrepresented and marginalized, this session is specifically designed to hold space for and center the voices of people of color. Chamber Music America aims to become a more intentionally inclusive institution and to directly address race as a means to examine the organization’s processes, policies, and practices. In an open forum, attendees of this session will have an opportunity to occupy space in community with one another, lift up one another’s work, reflect on the conference experience, and unpack the experience of being a person of color in a historically and predominately white sector. While white allies are valued, it should be emphasized that this space is designated for self-identified people of color. Hosted and facilitated by Women of Color in the Arts (WOCA).
Sunday, January 20, 2019
In an unprecedented two-hour CMA conference session, Paul W. Hogle, the unconventional and uncompromising president of the Cleveland Institute of Music, will lead participants in developing a practical, pragmatic and personal 10-point plan designed to help them, and their organizations, earn more contributed revenues. Seminar content will span the critical role of the Board, the difference between “development” and “fundraising,” the personal behaviors which nurture a culture of philanthropy, why soliciting is the easiest part of the development continuum, what structures and systems are necessary for success, and a potpourri of things to avoid. There will be ample time for Q & A.